HAF: A Message for You from Susan Bratton
I am getting very excited about the session I’ll be running in a few days at the Hawaii Advertising Federation meeting. I’ve been addressing the topic here on the blog, and today’s post is a personal...
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Are You Addicted to Big Numbers?
I love math. It has an uncanny way of teasing apart the truth, but alas, it can also just as easily be used selectively to manipulate or create false impressions. And if we get addicted to a certain...
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Podcasting Listeners Are Paying Attention
I just love it when the data weighs in to support something I have witnessed anecdotally and intuitively known long before research could prove it. Podcasting does the heavy lifting of finding niche...
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